HECAT Postdoctoral Researcher Dr Órla Hayes was awarded the Best Track Paper (Marketing and Services Management) at the Irish Academy of Management Annual Conference 2023, held at the University of Galway, Ireland on 23-24 August 2023.
Marketing and Services Management – best track paper “Bridging the Gap: The Potential for AI and Advancing Technologies in B2B SME Omni-channel Marketing Activities”
Image L-R Professor Anthony McDonnell, Dr Órla Hayes and Dr. Majella Giblin
Images from Irish Academy of Management
